Way of working
Below you will find a brief step-by-step description representing how I generally work with UX/product design projects.
The process may differ from case to case depending on the scope, my role and other factors.
In my opinion, product design always needs to be a team effort. To ensure the best possible outcome, I always strive to work as closely as possible with the entire product team and also involve actual users throughout the process
I believe in agile product development using Scrum or other agile methodologies.
1. Get a fundamental understanding of the business and the project
- Learn about the general business goals.
- Learn about the goals for the project.
- Learn about what problems and/or desires the target group has that the project aims to solve
2. Learn about the current state
Analyze the current website/app (if any)
- Web/app analytics.
- User behavior analytics.
- User interviews.
- Customer support team interviews.
- Sales team interviews.
Market and audience analysis
- Mapping competitors’ offers, strengths, weaknesses.
- Interviews with target audience representatives.
3. Define the scope
- Define a minimal viable product.
- Set a roadmap.
4. Find inspiration
- How have others solved the same or similar problems/desires that we strive to solve?
- Can we find inspiration in completely different types of services or business areas?
- Find and learn best practises.
- Specific user expectations for this type of service or business area.
5. Iterative prototyping with feedback and user testing rounds
- Simple sketches.
- Wireframes.
- High fidelity mockups.
- Prototypes.
6. Implementation
- Support the dev team during the implementation.
7. Launch
- Inform and educate internally (especially the customer support team and the sales team).
- Internal testing.
- Invite groups of actual users for additional bug testing.
- Public beta.
- Public launch.
8. To the future and beyond…
- Evaluate.
- Keep optimizing/improving based on data, user testing and feedback.
Get in touch
I’d love to get in touch with you to hear about your goals and vision for your website or app. So don’t hesitate to send me an email or a message on LinkedIn.
…and hey! If we meet in person I will make sure to bring my favorite Swedish candy “Dumle-kola“. I think you will love it too :).
