Hi, my name is Tård, and I have 10+ years of experience with UI and UX design for websites and apps.
* It may not seem like it, but I’ve actually shaved a few times in those 10+ years.
Some of my work
Optimized color tokens
H&M
To enable dark mode and contextual theming, improve usability for product designers, and cater to brand needs, we restructured the Design System’s color tokens.
H&M
We significantly increased newsletter signups by adding a dynamic one-click signup component in contexts and with messaging aligned with the top motivations to subscribe.
WCAG audit & action plan
Riksbyggen
Conducted an accessibility audit for Riksbyggen.se and delivered an action plan to meet WCAG 2.1 AA.
Riksbyggen
Dramatically decreased the users’ spent time and number of clicks to reach their goal by reworking the design and structure of the start page and navigation in “Mitt Riksbyggen”.
Internet of Things platform
Telia
We created a brand new versatile IoT platform for corporate customers, and migrated a few legacy IoT systems into it.
Loopia
By reworking the order flow from scratch we increased the conversion rate by 35% and the revenue per visitor by 29%.
Brands I have worked with
Get in touch
I’d love to get in touch with you to hear about your goals and vision for your website or app. So don’t hesitate to send me an email or a message on LinkedIn.
…and hey! If we meet in person I will make sure to bring my favorite Swedish candy “Dumle-kola“. I think you will love it too :).
